I didn't post my view initially, really just wanted to see what would come up, and it hasn't disappointed.
For me, it's job satisfaction.
It's hard work and not that many actually achieve the level needed, that is satisfying do well in a difficult field. The riding is great fun, exhilarating like few other activities.
The primary point is what happens with students (and staff) of all levels. The immense pleasure the staff take in providing a top service that can reach the point of changing someone's life (or in some cases, saving it). The young Marine that came back from day 1 of a school, and told us how he had just missed an intersection collision, certain it was the skill he learned that day that kept him from being hit. Or the Beverly Hills doctor that came to his second school, started the day by tipping his previous coach. He explained how he'd missed a car on his big Harley, due to the skills he learned at the school. Or the gent that told us it was the best day of his life...and listed marriage, kids being born, etc.
Or how about a very senior coach, that took the school as a student himself, and was grinning ear to ear..."That was a great day!"
I know the quality level of coaches we have, terribly proud of each one of them. They could all do something else with their time, but many stay here for years and years.
Again, job satisfaction 😃.